Hi, I'm an advertising student in S.California and chose to create an advertising campaign for the NRA. I grew up being comfortable with guns, since my family and friends are gun enthusiasts. I think "selling" the NRA to gun enthusiasts is pretty easy, but the real goal would be to convince NON-GUN OWNERS to join the NRA. (and I don't know if a few discounts and a magazine subscription is incentive enough) Any input, thoughts, or advice would be very helpful. Why did you join the NRA? or why didn't you? Thank you.