It seems odd to me that in the last couple years that companies that never sold or made scopes all of a sudden jump into the scope selling game. Some of them may be good optics,but why would a company do this when there are so many great scopes that have been made by the well know brands for decades. Sig,EOTech,Steiner,Brownells,and many others have jumped into the hunting and tactical/long range optics business when there are so many well know brands to choose from. Most of them are also mid to upper mid priced optics,$500 - $1500. They really don't offer anything better than the other guy's,so why do they think they can sell enough to stay in business. Nikon has given up on trying to compete in the rifle scope business,and some guy's really liked the products that they offered. I've looked at a lot of these new brand scopes,and to me they don't have anything that beats the known competition. What do you guy's think?