Almost all fireams shooting is "target shooting". If you want the bullet to hit some specified area (the target) , whether that is a deer's heart, the head of a squirrel or the bullseye of a paper target.
If you mean target shooting at a recognized range, at printed targets, I think it is great, for what it is, shooting targets. It trains one in the basics of the use of the firearm.
Plus I think it is entertaining in its own right.