My question is about pricing. What is a fair mark up for products (ammunition, firearms, accessories)? Do you mark up items on a base percentage or a particular amount in general? For instance is ammunition marked up $3-5 a box and firearms marked up $50 each, or is everything cost +10% across the board? I realize I’ll never be able to beat the big box stores on price, but I do want to stay competitive with the independent retailers without raping anyone or cutting my own throat.