After watching the President's remarks on gun control last night, it's clear that the traditional way of fighting this battle is inefficient and often ineffective. Looking at polls and the reactions to that portion of the President's speech, it is clear that an "overwhelming majority of Americans support action" is a fabrication. A convenient cherry picking of facts. I too would like to see laws around guns change, but I support none of the proposals that the President is making. So while we may be winning the war, the battles are costly. The NRA needs to update their approach. We know the tactics of gun grabbers. They are well document and have been observed time after time. Fighting these battles outside of the public eye means every fight is uphill. If they were more effective, this discussion would have been over a month ago. Instead, gun owners and the NRA are continuing to expend time and resources and the enemy knows we do not have an unlimited amount of either. In a war of attrition, we stand a chance of losing. The NRA, maybe gun owners in general, need to start adopting the tactics of the anti-gunners. We need to get women and minorities in front of the camera instead of the standard "Old White Guys". I honestly cannot tell the difference between the standard NRA spokesperson and a US politician. That is a very bad thing. We need to start making the emotional appeals. "Gun save lives!" or "Without my gun I would be dead". The more dramatic the better. We see these stories in social media but the NRA does not seem to take up the flag. Also, we need to break out the race card and call out gun control policies as discriminatory against minorities and the poor. Pro-gun folks know this but the public at large does not. That message needs to get out there. Unlike the "NRA is racist" or "Gun owners are afraid of blacks" memes, at least this one is true. Also, why not hammer home the problems in Chicago? I could not believe the President would use the slaying of a teenager in Chicago as part of his gun control platform. Chicago already has many of the policies he supports, and yet it leads the nation in murder. I think on some level many are aware of this, but it needs to get out in the popular culture. "We don't need Chicago-style gun control" would not be a bad theme to run for awhile. We're fighting a movement driven by emotion with logic and reason. Well, logic and reason are on our side, but if we refuse to engage the enemy on their battlefield and they refuse to engage us on ours, then we have to take the fight to them. We just need to inject that logic and reason into our emotional appeals. If we maintain, rightfully so, that gun owners are not just a bunch of OFWG's, then we need to get some fresh faces out there. I am finding this constant uphill battle exhausting.