I'm watching TV yesterday and not really paying too much attention to the commercial running between shows, until I hear the announcer say something t the effect of, "...or like breaking into this guys house to shoot this commercial." This is followed by the homeowner yelling, "Hey! Who's down there?" To which all of the "commercial crew" run out of the house. Yup, Cracker Barrel Cheese, owned by Kraft Foods, has started a marketing campaign called "Deliciously Different" in which the first commercial is based on multiple counts of felony breaking and entering (four cameramen, sound people, assistants and director and one actor) to promote their product as different. And there is at least one more criminal activity commercial planned. Now, trust me, I'm not so tightly wound as to not see the humor they were trying to promote. However, as a CCW holder and home owner, I see a real danger in desensitizing the public to crime and associating it with popular brands. This is why we have the public turning against the gun owner when he defends his life. "How can you think that shooting someone is fair?" "The homeowner was using 'Stand Your Ground' laws to defend himself from intruders." "But what if they weren't going to hurt the homeowner?" "Huh?" "They might have been there to shoot a commercial!" This is a ridiculous premise that not only insults the intelligence of the public but promotes crime as fun and harmless. It also is insulting to those victims who have had their homes broken into and know that it is never for the purpose of shooting a commercial. What's next, cross-marketing with Nike to show that if you wear their shoes in the commission of a felony you are better able to get away because of their new Flex-Foot Technology? You can find the commercial funny, but please contact Kraft Foods and tell them you do not appreciate them treating crime against innocent homeowners flippantly. This is inappropriate use of criminal subject matter. And while this might be okay onstage at a late-night comedy club, it does not belong on TV during the day giving kids and anyone else the idea that break-ins are okay if it saves corporate America money.