Agreed, but cost is definitely a PLUS for most people I know. Nothing fancy about Mossberg, but dependable! You will pay about 50% more for the name "Remington" and "Winchester" or about 200% more for Browning and 300% for Beretta. Nothing wrong with spending if you want, but I don't think you necessarily have to have those to have a "better" gun.I really think this is one of those "6 of one, a half-dozen of the other" type things. Each mech has its strong points and its weaknesses.