Beginning 1 August 2011, Leica Sports Optics will be offering a consumer trade in program on NEW full-sized Ultravid HD binocular. You will be able to trade any functional binocular for instant savings toward the purchase of any new 32, 42, or 50 mm Ultravid HD binocular – does not apply to Leica compact binoculars, Ultravid BL or BR models, or Silverline products. Trade in can be any make/model of binocular in working condition – clear image with functional focus mechanism. As always, if you do not have a unit to trade in we can offer a suitable trade in (We are still offering the Timberline 8x42's @ $59.99) that will still allow you to benefit from this exciting promotion. You can trade the binocular in to us and receive and instant savings of an additional $100 off the purchase price of any 32 mm Ultravid HD ( 8x32 , 10x32 ) or $200 off any 42 mm or 50 mm Ultravid HD model ( 7x42 , 8x42 , 10x42 , 8x50 , 10x50 , 12x50 ) that we would normally offer to you. That's correct, whatever we would normally offer to you is being sweetened by Leica by $100.00 - $200.00 depending on what unit you purchase. This is a great opportunity. Please feel free to contact Doug or Neil @ 212-753-5128 with any questions or to arrange a trade-in/purchase. Thank you for your continued support.