Sure, anyone can do it...poorly. A professional look generally takes a pro set-up, a lot of time, and a lot of experience. Oh, and $$$.Is this something you can do yourself? Uh, is this something i should try to do, is a more accurate question. Also, can you do a matte black finnish?
As for matte black, here's what $10 of Krylon can do (vs. $$$ for Lauer DuraCoat):
The benefits of Krylon: inexpensive; easy-to-use; if you mess up, it's easy to take it off when fresh (use some paint thinner & steel wool, then let it dry for a day before trying again). Think shades of dark gray & black vs. pure black; helps to hide scuffs, etc.