As I am sure you are aware by now, a little while ago we started a "Deal of the Day" promo. This, "Deal of the Day" is posted everyday I am here at work, assuming I find the time each day to do this, lol. We buy lots of demos, close-outs and assorted new product deals and sometimes we wind up with enough to offer crazy cheap deal on something awesome. Today is an update on some new, demo and used product that we are blowing out as year end opportunities: Demo Zeiss #521480-9904 3-9X50 CONQUEST #4 Reticle @ $399.99 Demo Zeiss #521484-9920 3-9X50 CONQUEST S/S #20 Z-Plex Reticle @ $429.99 Demo Zeiss #521420-9971 3.5-10X44 CONQUEST #71 RAPID-Z 600 Reticle @ $499.99 Demo Zeiss #521455-9973 4.5-14X44 CONQUEST #73 1000 Reticle @ $549.99 Demo Zeiss #521485-9920 3.5-10X50 CONQUEST #20 Z-Plex Reticle @ $529.99 Demo Zeiss #521489-9920 3.5-10X50 CONQUEST S/S #20 Z-Plex Reticle @ $529.99 Demo Zeiss #521767 Victory Z-Point W - $349.99 Demo Zeiss #524508 8x40 Binocular - $429.99 Demo Zeiss #524528 Victory HT 8x42 Binocular - $1499.99 Demo Zeiss #524542 Victory FL 10x42 Lotutec Binocular - $1099.99 Demo Zeiss #524521 Victory FL 8x42 (Non-Lotutec) Binocular - $849.99 Demo Zeiss #522079 Victory 10x25 T* Compact Binocular $499.99 Demo Zeiss Diascope 85 T* FL Lotutec Black Angled Spotting Scope, no eyepiece - $1299.99 We are redoing our in store Swarovski showcase and all the product that is in there is going on our Swarovski Demo Optics Page. These are all in optically 100% condition and have never been outside of our store. Complete in the box with all accessories that come with a new unit Swarovski #58131 CL Companion 8x30 Green Binocular @ only $779.99 Swarovski #46211 CL Pocket 10x25 Green Binocular @ only $699.99 Swarovski #49614 ATS-80-HD Angled Spotting Scope (no eyepiece) @ only $1849.99 Swarovski #49985 Modular Objective - 85 @ only $1299.99 Swarovski #49965 Modular Objective - 65 @ only $749.99 Swarovski #49330 20-60xS Zoom Eyepiece @ only $469.99 Swarovski #49340 25-50X W Eyepiece @ only $589.99 Swarovski 3-9x36 Z3 Series Riflescopes: #59031 Plex Reticle @ only $649.99 #59033 4A Reticle @ only $649.99 Swarovski 3-10x42 Z3 Series Riflescope: #59017 BRX Reticle @ only $749.99 Swarovski 4-12x50 Z3 Series Riflescopes: #59024 BT-4W Reticle @ only $899.99 #59026 BRH Reticle @ only $849.99 Swarovski 3.5-18x44 Z5 Series Riflescopes: #59766 BRH Reticle @ only $1299.99 #59761 Plex reticle @ only $1249.99 #59767 BRX Reticle @ only $1299.99 Swarovski 5-25x52 Z6 Series Riflescope: #59886 BRH Reticle @ only $1399.99 Pentax New Clearance Riflescopes: Pentax Gameseeker II 3-9x40 (PP) Riflescope #89740 $79.99 Pentax Gameseeker II 3-9x40 (P) Riflescope #89745 $79.99 Pentax Gameseeker 3-9x40 (P) Riflescope #89719 @ $59.99 Pentax Gameseeker 4-12x40 (P) Riflescope #89720 @ $79.99 Pentax Gameseeker 30 3-10x40mm (PP) Riflescope 389750 @ $119.99 Pentax 20x60 PCF WP II Binocular #65810 @ $179.99 These next batch of optics are a mix of display units, demos, samples, loaners & trade show units. Let's call them used but optically and functionally 100%. Unless otherwise indicated these items have no box/packaging Nikon Action 7x50 Binocular with case, strap and caps - $49.99 Nikon Monarch X 8.5x45 Binocular with caps, case and strap - $199.99 New Tasco Rimfire 4x15 Riflescope #RF4X15D (I have no idea where this came from) - $19.99 Your choice of a new Vortex Hurricane 7x50 Porro Prism Binocular #HRC-5007 or the Vortex Hurricane 10x50 Porro Prism Binocular #HRC-5009 for only $199.99 reduced from $389.99 & $399.99. Minox - This looks like a salesman's sample and is as new - Minox #62414 BN 7x50 C Marine Binocular - $199.99 #62172 Minox 10x25 BRW Compact Binocular @ $69.99 #63004 Minox Suntimer @ $24.99 Leica Demo Riflescopes - Never Mounted: Leica ER 2.5-10x42 Leica-Plex Riflescope #50010 @ $899.99 Leica ER 2.5-10x42 Ballistic Riflescope #50012 @ $899.99 Leica ER 2.5-10x42 IBS Riflescope #50015 @ $899.99 Leica ER 2.5-10x42 TT 1x (Ballistic Riflescope #50022 @ $999.99 Leica ER 3.5-14x42 4A Riflescope #51011 @ $999.99 Buy any Spotting Scope, Riflescope or Rangefinder over $299.99 and add a Zeiss Conquest 8x40 T* ABK Binocular #524508 to the sale for just $449.99. Buy any full sized Tripod and get a free Vortex GlassPAK Tripod Carrier #PAK-01 Brunton Echo 3-9x40 - BDC Reticle Riflescope F-ECHO3940-5 which are normally $149.99 are reduced to only $99.99 and we will include a free Brunton Bump hybrid power pack for iPhones BTW, a portion of every Leica, Minox, Pentax, Vortex & Zeiss sale is donated to United Cerebral Palsy. Please feel free to call Doug or Neil @ 212-753-5128 with any questions or to place an order. * These "Deal of the Day" opportunities last as long as we have inventory so if you see this and want this please give a call or check our site.