I recently bought a .308 Mberg 100 atr w/ scope but I wanted a .243 Savage axis. I've mostly hunted with 06's or 308's but decided I wanted something easier on my shoulder. I've known several people over the years that have used the .243Win. and they've all had good results on Georgia whitetails. I like Savage rifles so a Savage Axis in .243 seemed like just the ticket for me. Well guess what! I could find the rifle but not the ammo. I found some 243's at wally world loaded w/ Barnes bullet for 45.95 dollars plus tax but all I wanted was some good old fashioned Cor-lokts. I was going to buy 3 or 4 boxes of hunting ammo and since I don't hunt much anymore I'd be set for next couple of decades. I could have been patient but when ya' want another rifle it's difficult. I personally blame Obama and Feinstein. I've never owned a .243 and don't have any cases or bullets stashed away but I do have .308 win and 06' cases, bullets, etc.. Soooooo .308 it is. Hell I'm gonna use some 125's at around 2700 fps. so recoils gonna be similar to a .243. I know, you're thinking "what a wuss"! 308's don't kick all that hard to start with. And of course you're correct. It's not the recoil, it's the challenge of loading a light recoiling 308 that will still drop a deer in it's tracks. The reason I ended up with the Mossberg and not the Savage is because I tried the LBA trigger and I was impressed. Wow. Gotta' have one. So far I'm real happy with my decision. Light, accurate, and inexpensive enough that I won't worry about scratching/dinging the plastic stock. The best way of choosing a hunting rifle is climb up in a deer stand and hold one rifle in each hand, over the edge. The rifle you're the most willing to let drop to the ground is the rifle to hunt with. I'm just not going to drag an expensive rifle through the woods, swamps, and up a tree anymore. I'm not worried about losing the trophy of a lifetime. I'd shoot through the antlers of a 12 pointer to get to a nice tender doe.