I just got my Vortex Crossfire 4-12x40mm scope in from Opticsplanet.com I paid $129 with free shipping.
When I opened the box it was securely packed by opticsplanet.com with a label on the outside noting that it was a delicate instrument. I think opened the Vortex box and found a very nice microfiber Vortex labeled cloth and my new scope. Upon looking it over I found that it look and felt like a $400 scope. The power adjustment ring turned with little effort and was very smooth in operation. I then took the turret covers off and noticed that the curling or checkering on them was deep and rough enough for easy use with cold wet or gloved fingers, yet not so rough as to be uncomfortable with bare finger. The clicks are loud enough to hear them over the tv and two arguing kids. These puppies are loud and give you a very smooth positive CLICK with making adjustments. They are not return to zero but, I wasn't expecting that in a scope of this price.
Then I took it to the front door and looked out at 12x. The image was as clear as my $500 Nikons it was very bright and showed no distortion at the edge like many lower price scopes will at maximum power. The FOV is great at both 4 and 12x.
It has more heft than the Simmons 3-9x50mm that it is replacing. It is heavy bit not overly heavy for a scope of this size. The total length is just shy of 13" with an advertised mounting length of 6" I measured and exactly 6" is what I got.
There were no defects to be seen on any part of this scope.
Without shooting it I am very impressed with the scope price vs quality aspect so far. More will follow when I get it out on the range.
I think that BSA on my 511x is going to end up as a Vortex soon.