He's talking about the Chey-Tac System that includes the "Intervention" computer ballistics program.
As for "Sniper Rifles" - We build them all the time. We build them for the military, we build them for cops and we build them for civilians that want a certain look or, more commonly, an expected level of "performance" to aspire towards.
There is nothing wrong with that. Many civilians equate long range spot on, X-ring shooting with the word "Sniper".
Correct, incorrect - It is what it is.
If you don't like it, stop companies marketing the "S" word.