what type of shooting will you be doing?
whats the longest shot you think you will be confronted with?
I just recently put a Nikon prostaff bdc 3x9x40 on a 30-06, Retails $150-$170.. I am very happy with this scope, up to 450yrds.
all in all there's many choices out there, if by any chance you live decently close to a major chain store "like bass pro" go there tell them what you're wanting it for, price range, etc. They will gladly help you out. If you still have questions about what the sales rep. offered post the results here for input.