Yeah, there are several threads floating around about this thing .. just a pricey toy for the video game generation.
Not very impressive for a rifle/optic combo that starts about $14K and all you get is an elevation solution

. You must still know how to read the wind and dial or hold for it. So far nothing I can't do for myself.
Burris and Nikon have range-finding scopes that do samething but they let you pull the trigger

.