It all depends on which scope your looking at,and for what type of shooting.
Bushnell makes some nice scopes in their upper tier scopes,and the glass is great for hunting,along with some ballistic reticles if that's what you like.
Now I'm a big Sightron fan,and have 4 Sightron SIII 6-24x50 scopes on my LR guns,and I also have a SII 4-16x42 that's for sale in the classified ads here.It's a great scope,but I decided to put a better scope on one of my varmint rifles.
The SIII series scopes are very hard to beat unless you spend at least twice the price that they are.Their glass is excellent,as is the tracking,repeatability,and they have all of the adjustment range that you'll ever need.
The only cons to a Sightron SIII is the lack of reticle choices,and they don't offer a FFP reticle.
But I do like their Mil-dot and MOA-2 reticles,and I really don't care what focal plane the reticle is in,I'm very good with math,and I already know the ballistics of all of my loads,so windage is all I need to work out when shooting long range.