I'm collecting consumer research for a totally new and alternative series of stylish pistol cases.
When I bought my EJERCITO ARGENTINO colt cal. 11.25mm model, its beautiful blue finish didn't fit any of the monotone boring black plastic/silver metal cases on the market. I wanted a case that complimented my gun, not to hide it in a generic case under my desk. Salute cases is all conforming to and flattering the look of your gun, rather than just protecting it. Consumers spend hundreds, sometimes thousands, of dollars on the their guns, why would you hide it's beauty in the same cheap case everyone has?
Here's what I'm thinking, design wise:
Taking the tough exterior of vintage WWII ammo boxes, and infusing it with a cleaner modern protective touch. The case would be high quality wood, but have a metal reinforcement on the inside. The gun's finish would be protected by high quality foam on the inside. And, of course, have a sturdy numerical lock on the outside.
Salute cases isn't just for decoration--and it's not just for protection. It's about making a lifestyle statement that says you care about your gun and your proud of it.
What do you think?