Originally Posted by JohnJak
It's a fad that comes and goes.
Marlin did several rifles with gold at the factory in the old days...the 39A Golden springs immediately to mind.
Some gun dealers were know to do the white lettering to help their old eyes see what they were selling...
And quite a few folks have done it on their own over the decades...
Some folks like it, some don't...but in all cases, its relatively easy to remove.