I think in the Moidway photo it transforms a birch 10/22 stock into a walnut 10/22 stock...
If you're looking to make something look better, the only real way to do it is elbow grease. The most beautiful stocks I've seen are one with none too easy tasks of applying and buffing many many coats of tung oil or spraying and sanding many many coats of clear coat.
Just saying there's no easy way, but if you're willing to put in the cost of the work the mandatory items, individually, are cheap.
"People live too long, dogs don't live long enough" - FTF Member-