marketing research - Page 2
You are Unregistered, please register to use all of the features of FirearmsTalk.com!    
Firearm & Gun Forum - FireArmsTalk.com > General Firearms Forums > NFA/Class 3 & FFL Discussion >

marketing research


Reply
 
LinkBack Thread Tools Display Modes
Old 10-16-2011, 11:00 PM   #11
lkd
Feedback Score: 0 reviews
 
lkd's Avatar
 
Join Date: Apr 2010
Location: Pflugerville, TX,Texas
Posts: 91
Default

The NSSF provides this kind of marketing research data, broken down to include pertinent information for your locale/region. If you're an NSSF member, the price is $250 ($500 for non members). This information is gathered from a professional marketing research company experienced in the firearms industry.

If you need market research data, it's an awesome bargain. Doing something like that on your own (presumably for your own purposes) inevitably leads to severe alcoholism, puppy kicking, and, in the sad end, registering with the Democratic Party.
lkd is offline  
 
Reply With Quote
Old 10-19-2011, 10:44 PM   #12
Feedback Score: 0 reviews
 
Join Date: Sep 2010
Location: North Bend,Oregon
Posts: 23
Default

I would suggest you have 3 years operating capital and enough to live of profit free for 3 years on top of the initial investment of inventory, merchandising supplies and displays before you open. Then you work it by yourself 16 hours a day six days a week and teaching classes on Sundays and then you will have a good number to show the bank if you are interested in going into your fourth year.

Budsgunshop, gunshows and home ffl's will be your competition.

Doing this with a mortgage would be really hard. Getting a loan to do it would be even harder.

Sorry to be so negative.
__________________
Straight Shooter Supply
NRA Life Member
Straight_Shooter is offline  
 
Reply With Quote
Old 10-20-2011, 12:08 AM   #13
Feedback Score: 0 reviews
 
70cuda383's Avatar
 
Join Date: Oct 2011
Location: Marysville,OH
Posts: 542
Liked 140 Times on 101 Posts
Likes Given: 1

Default

while not a gun shop, I worked with a guy who was running his own classic car restoration business.

clientele can be similar in that they're spending disposable income.

he worked 10 hours a day, 4 days a week at the shop, and then pulled 3 shifts as a medic at the fire station.

his business made enough money for him to pull out $3,000 a month as his salary.

and he always tried to ensure that his company had a full year of operating cost in the bank at all times, so that he wasn't living "customer payment to customer payment"

I've seen shops that operate under that model...they don't last very long. when you can't pay your bills until the customer cuts you a check...you end up with cars sitting around not getting worked on because you can't buy parts, and when you can't buy parts to work on the customer's car, you're not going to bring in any more money.

a gun shop would be similar. make sure that you have enough cash in the bank to keep the doors open for a full year with no customer sales. that way you don't end up cutting into your profit margin just to make some sales, to make the month's rent.
70cuda383 is offline  
 
Reply With Quote
Old 10-23-2011, 03:06 AM   #14
Feedback Score: 0 reviews
 
Snowmassicist's Avatar
 
Join Date: Oct 2011
Posts: 6
Default

Lkd the NSSF was an outstanding suggestion, thank you! Very valuable.
Snowmassicist is offline  
 
Reply With Quote
Old 10-23-2011, 03:28 AM   #15
lkd
Feedback Score: 0 reviews
 
lkd's Avatar
 
Join Date: Apr 2010
Location: Pflugerville, TX,Texas
Posts: 91
Default

Quote:
Originally Posted by Snowmassicist View Post
Lkd the NSSF was an outstanding suggestion, thank you! Very valuable.
I won't even charge you a finder's fee for that knowledge
lkd is offline  
 
Reply With Quote
Reply

Thread Tools
Display Modes


Similar Threads
Thread Thread Starter Firearms Forum Replies Last Post
Ruger needs me in their Marketing Department... BunnyWabbit General Handgun Discussion 7 09-25-2010 01:50 AM