Hornady has basically the same offer. They started the free bullet deal. 100 bullets with a set of dies and 500 bullets with a starter kit or lnlap. I got my lnlap about 3 yrs ago when they were giving 1000 bullets with the starter kit or lnlap.
Food for thought, dies are interchangeable between the two companies along with most others. My workbench looks like it threw up Christmas colors, lots of green and red.