I've seen the new Federal Champion label popping up at Walmart the last couple months. It's competitively priced, even lower than WWB in fact. These are the approximate prices per 50 rd box: 9mm- $9, 40sw- $13, 45acp- $16.
I picked up several boxes of the .40, and so far so good. Seems about as good as WWB or Blazer. I'd like to hear if anyone with any range time has any thoughts on these rounds...especially the 9 and 45.