In reply to statements from Midnight Express: "The 60 started production about four years before the 10/22 but Ruger has only sold half as many of their rifles. I don't see any logical way the Ruger could have ever been in first place at any point."
The Marlin Model 60 was actually first mass-produced in 1960, hence the rifle's name "Model 60" became a perfect fit and a household name. Because world-wide sales topped peak production of the 22 semi-automatic, rim-fire rifle, within the first 3 years of its production, it quickly earned the title of "The World's Most Popular Rifle."
Midnight Express also stated, "One of the reasons the 10/22 has been slower to sell is because the Marlin 60 has been the more accurate rifle off the shelf, it's also been priced under the Ruger for as long as I can remember."
The Model 60's affordable price was one of the main features that enabled it's speedy domestic and international success; however, accuracy and reliability were also sound attributes of the rifle's formula, keeping it in high demand and earning it dominant recognition around the world. Accuracy was inherent in each Model 60's barrel with Marlin's new rifling patented design and its reliability was strengthened with a new automatic hold-open bolt system after the last shot is fired. Also during the 1960's, all stocks were made of hardwood (usually oak).
"Man was born free, yet everywhere he is found in chains." - Jean-Jock Rousseau