I know a couple guys with BROs. They're good (albeit a little flashy and expensive) rifles. I'm going to assume the 'SMF' barrel means stainless match fluted. This is a really good rifle, but I would imagine the cost will be well north of $2K. Make a few additions (heavier stock, MBUS) and purchase optics, and you're talking about a $3-4K rifle once complete.
The overall weight, and barrel twist/length are attractive features for a good all around AR10. It's probably capable grouping like a champ in the 100-600yd range using 168gr match ammo. It'll likely be all over the place with 147gr NATO ball. I also like that it takes PMags. No info listed on the BCG, but knowing BRO it's probably a quality NiB.
If you buy this rifle, you may want to add a heavier stock. I'm guessing a Magpul MOE is just too light to balance that thing out.
So if you like the looks and the cost don't deter you, the function and quality will hold up their end of the deal.