Originally Posted by USMarineEJP
That's true but all big name companies give some type of discount, and there pricing is very similar
But like mjkeat said, you're getting a battle worthy rifle for a great price. If you want a further discount get a blemished BCM lower which will knock off about $100 and no one ever complains about the blemish.
Another discount: If you're creative you can do a build and come in cheaper than a complete AR from most quality manufacturers. If nothing else you'll knock off the 11% FET on a complete rifle that can be over $100.
The biggest issue with assembling an AR isn't so much getting the parts together right - it's getting the right parts together. You'll remember the quality of a gun long after you forget how much you paid for it.
US Army 1966-69, VFW Life Member, Retired Geek