For some reason the cheaper red dot sights actually have more features. Neither EOTech or Aimpoint goes in for selectable reticles. On the other hand, I have seen cheap knock offs for $79 that are selectable between red and green, and which have numerous reticles. I bought one of these and it quit working on my second trip to the range.
The Ultradot Matchdot II has selectable-size red dots and a couple of heads-up close-quarters reticles. For about $220 it is a good value. While perhaps not mil-spec, it is quality Japanese optics and I have had good luck with them on my 10/22s.