IMHO, you should be prepared to spend as much on the glass as you spent on the rifle, until you get up close to $1g when it won't matter any more.
A lot of good suggestions here. Bushnell Legend HD is the best I've found in your price range. They offer a mil dot as well as side focus. Don't buy anything you haven't looked through; pref. outside and at shooting distances.
I completely agree but for a hunting/semi target rifle decent glass is enough. I honestly want to save up for another heavy barreled rifle in 308 and get some nice glass to go with it.
On the other hand, I have hunting rifles that will shoot around .5" at 100 yds. Is that necessary? No. However, I have found it increases my confidence 100x to know that I can shoot for the left ventricle or the right ventricle. "Aim small, miss small" has a whole other meaning when your weapon shoots bugholes and good glass is needed for that.
I admit it's easier to get fussy when you have a few bucks and you'll have to edit out what doesn't work for you. For many, many years I owned a Savage .270 with a K2.5 Weaver scope and used it to good effect on many critters.
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Anna, I need a better angle! How many brow tines on that MOOSE?
OR how many times can I fit his head inside the antlers?
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I just bought a Nikon pro staff 4-12 x40 for my .308 after much research and eyeballing through this thing I like it . Its very clear ,98% light transmission . The bdc is something I'm going to have to get used to because I'm a mil dot guy . But for $199 I see zero difference between it and my Nikon monarchs other than plastic caps instead of metal caps . Also the zoom and focus aren't as smooth bit its new and has not been worked much either