Gun in question was UC9 pro 13+1, not one of 380 variants. (I also bought Bersa 380cc for $290 at the same time.) I bought it last october under $400, when store prices faired $429-449. It is higher now, but I used $450 as a mean price for the sake of comparison. Feel free to take any other weight/price ratio into account, handgun industry beats car industry hands down.