Friday special. This is gonna ruffle ole feathers. Men!! As you grow up to be mature adults, whatever the heck it means (see the PC Dictionary)... Use more expensive cologne. Seriously.
Younger dudes can get away with Old Spice and Brut and whatever. You can't. Plain English: If you are an old dude, don't smell like one.
Curse and/or ignore this warning to your own detriment!