Originally Posted by Cinderocka1989
Is it a Cummins though? That's the only way it would be worth buying a Chrysler product.
Random fact for the day, Chrysler owns Detroit Diesel, but they put Cummins engines in their trucks. Whose idea was that?
Marketing. In the late eighties, early nineties, when Dodge was the only one of the big three that didn't have a diesel, but Chevy and Ford were both running repurposed car blocks that rattled to no end.
Dodge researched who was buying diesel pickups, and found it was construction companies, for their field management folks. Dodge then started buying up the rights, (through Freightliner), to the suitable engines from Cat, Cummins, Perkins, Volvo, Nissan, and just about everyone else that had a Diesel engine suitable for use in 3/4 to 1-ton light trucks. Did the same thing for transmissions.
After they had tied up the engines, and rest of the drive train, they started polling the construction companies to find out which engine they preferred. Which lead to the Cummins. The mechanics loved the fact that it was a known engine that they knew how to work on, and actually carried spares for.
They then designed a new body, and chassis around the engine and transmission, that included features like the split seat console that was big enough to hold paperwork, with a big enough writing surface to actually fill out the paperwork on, when you folded down the center of the seat.
That truck dominated the target market.