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rfield 10-15-2009 01:46 PM

Monster Energy must think their customers are stupid!
Morrisville, VT - October 9, 2009

A rose by any other name might smell as sweet but does a beer by another name taste as good? Beer drinkers could soon find out as Rock Art Brewery might have to change the name of its Vermonster brew.

Owners Matt and Renee Nadeau were in shock when they received a letter three weeks ago from a lawyer representing Hansen Beverage Company, the makers of Monster energy drink.

The "cease and desist" letter demands Rock Art stop selling its Vermonster beer, drop its effort to get a federal trademark for the name, and pay Hansen's lawyer fees. The letter says Monster has worked hard to establish its brand and Rock Arts use of the name Vermonster "will undoubtedly create a likelihood of confusion and/or dilute the distinctive quality of Hansen's Monster marks."

Rock Art consulted several lawyers who all agree the microbrewery would win the legal battle over the name. The problem is the legal fees start at $65,000. It is money Rock Art does not have. The lawyers have advised the Nadeaus to think about what they stand to lose if they go to court against a company reportedly pulling in $600 million dollars a year.

"When I pledged allegiance to this country as a kid in gradeschool I don't remember the end of it saying "and justice for all who have the deepest pockets,'" says Matt Nadeau. "You got five people saying I'm right, I don't think it should be coming to the point where they take everything."

Rock Art is already getting support from other Vermont companies. The owners of the Beverage Warehouse in Winooski have decided to pull all Monster products from their shelves, even though it is their number one seller in energy drinks.

"We've known Matt and Renee for quite some time, they've been a great small local Vermont company and even though it's going to cost us money not to sell Monster we've got to support our local small business owners," says George Bergin, co-owner of the Warehouse.

The boycott is quickly expanding. As of Friday afternoon Pearl Street Beverage in Burlington removed all Monster products, including drink coolers, from its store. A handful of other businesses were considering doing the same after getting calls from The Beverage Warehouse.

"It helps a lot yeah, it's nice to get that kind of support," says Nadeau.

Nadeau called the lawyer representing Hansen Beverage Company and asked what the conflict was, since Rock Art is not in the energy drink business. The lawyer allegedly told Nadeau Hansen wants to get into the beer business.

Nadeau responded with "Well too bad, I'm already here!"

Nadeau says he now knows what the biblical David felt like as he faces his own Monster of a giant. He sent a response letter offering to stay out of the energy drink business if Hansen drops its pursuit of his Vermonster beer. He is now waiting for their response.

Bianca Slota - WCAX News

What a bunch of b/s. Monster Energy was sued by Monster cable a while ago, so I guess they figure that's a good way to do business. I've never been a customer of Monster and I probably never will.

Rock Art's website: WELCOME

cpttango30 10-15-2009 01:51 PM

Never again will I buy a monster energy drink.

I will be forced to buy full throttle from now on.

I want a case of vermonster beer as well.

CA357 10-15-2009 02:47 PM

Greedy a$$holes.

robocop10mm 10-15-2009 04:29 PM

My wife enjoys a Monster Assault or Kaos to prepare for a friday night cheering session. I guess I will have to pick up something else now.

orangello 10-15-2009 05:58 PM

I knew no good could come of it when i started seeing energy drink/beer combos.
Weak! Redbull & Vodka FTW!

Yunus 10-15-2009 06:00 PM

Monster does not want to get in the Beer business they are already Top Dog in it.

Anheuser-Busch Companies

Monster is owned by Anheuser Bush. So for you Bud drinkers out there, I ask you consider Miller or Coors next time you make a purchase. Or if you want to drink a more expensive fuller tasting real beer, there are plenty of us on this board who can offer some alternatives that are not made by AB or Inbev.

robocop10mm 10-15-2009 07:22 PM

Yet another good reason to not support monster. I can't stand Bud.


Dillinger 10-15-2009 07:52 PM


Originally Posted by orangello (Post 174370)
I knew no good could come of it when i started seeing energy drink/beer combos.
Weak! Redbull & Vodka FTW!

Quoted for Truth!!

You ever tried "Zyr" Orangello?? Great vodka taste and not overly priced as some....

Shihan 10-15-2009 08:40 PM

That Monster Java is SO GOOD. Have to drink it

orangello 10-15-2009 09:07 PM


Originally Posted by Dillinger (Post 174430)
You ever tried "Zyr" Orangello?? Great vodka taste and not overly priced as some....

I haven't seen that one yet. MS is a bit slow to aprove & distribute new liquors, sometimes. I'm generally a Smirnoff guy, but i like a little Vox now & then. Funny enough, cranberry juice literally gags me without vodka to cut the bite.

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