About 2 years ago, almost bagged a bicyclist- 11:30 at night, he was ridining in an unlighted area, NO lights, NO reflectors, navy blue shirt and pants. Actually recognized him as a biker at a range of maybe 50 feet- in a 45 mph zone. SWERVE!
About 400 yards beyond him was a 7-11. I pulled over, waved him down. Young man about 20. I told him I had almost had him for a hood ornament on the jeep- he explained his car had broken down, he had ridden bike to work, forgot it would be dark when he got off.
I dug around in my construction gear in the back, and found my spare traffic vest- orange and yellow with retroreflective strips- made him promise to wear it, and get some lights on the bike. He thanked me, offered to mail the vest back- told him to keep it, and wear it if he was going out at night- he promised he would.
Scared the crap outa me.
What we have here is... failure- to communicate.