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Old 04-03-2008, 09:28 AM   #1
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Default Absolut Reconquista

Do you like Vodka? If you do and your preferred brand is Absolut, please consider a different brand. Check out their IN AN ABSOLUT WORLD ad campaign aimed at Mexican consumers.



Contact information for Absolut:

Jeffrey Moran
Director of Public Relations and Events
The Absolut Spirits Company, Inc.
1370 Avenue of the Americas
New York, NY 10019
USA
Phone, direct: +1 212 641 87 20
E-mail: jeffrey.moran@absolut.com

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Old 04-03-2008, 11:22 AM   #2
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Never liked Absolut much, anyway. I'll stick with Ketel One.

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Old 04-03-2008, 01:45 PM   #3
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Interesting. I do like vodka, but Absolut is about my Absolut last choice to begin with.

I definitely do not approve of the add though - so I believe I will be sending some comments to Mr. Moran.

Thanks for the heads up bkt!

D

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Old 04-03-2008, 11:22 PM   #4
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Thanks to the doctors, I quit drinking this year, so it'll be easy to boycott these morons. For those of you that haven't heard, Absolut Vodka has just been bought out by Pernod Ricard in France from Sweden. So, this wonderful ad campaign which is coming to from New York, is from a French Vodka maker now. Don't it figure. (Won't be official till this summer.)
http://www.manufacturing.net/News-Pernod-Ricard-Buys-Absolut-Vodka-Maker.aspx

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Old 04-05-2008, 01:29 AM   #5
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Thanks for the heads up bkt, I just e-mailed them a special letter.

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Old 04-05-2008, 03:59 AM   #6
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mmmmmmmmmmmmmmm
i dont drink russan stuff
i prefer beer

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Old 04-05-2008, 12:53 PM   #7
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Yep, never ared much for vodka. I've always been a Bud light or Jack Daniels kinda guy. In an Absolut world, they can shove that bottle up their as.

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Old 04-06-2008, 11:06 AM   #8
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Default Why is this not enough

Absolut says they are wrong.

http://www.foxnews.com/story/0,2933,346964,00.html

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Old 04-06-2008, 12:26 PM   #9
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Quote:
"In no way was it meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues," Absolut said in a statement left on its consumer inquiry phone line.
No, of course not. I'm so silly for misinterpreting the ad and taking offense. Jackass.

Quote:
"As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a different way than was intended in that market, and for that we apologize."
Try advertising booze in an Islamic country with the slogan "IN AN ABSOLUT WORLD: DEMOCRACY" and let me know how that works for your marketing team.

These guys aren't the least bit sorry. They realize they stepped in it and they're making a tiny gesture to try to retain a sizable customer base (the U.S.).
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